Our logo needed to represent what 'Together Old & Young' does and encapsulate it within a single image. The logo would also have to work in various languages as we would be operating in multiple countries throughout the EU. 'Together' was the quality which we believe sums up what TOY as an organization does. For this reason we based our logo upon the symbol of the plus sign, a universal image representing togetherness.
The plus sign as a shape closely resembles a 'T' and came to replace it in the acronym of TOY. The plus sign was reminiscent of a square and this led us to investigate the shapes which the letters created. We realized that the acronym created three basic shapes; a square, a circle ,and a triangle. As children we learn to recognize these shapes and play with them. We felt this image of early childhood learning combined with the primary colours which we again learn as children represented some of themes which TOY would be involved with.
Our logo was created by Patrick McDonald and Derek Doyle.
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